You can't help but read about the failing
dot com companies.
But what the headlines don't tell you is why they fail.
One of the reason is lack of proper planning. People assume
if they add dot com to any type of service, they could prosper
with out doing any homework. ( e.g. I sell bananas, let
do bananas.com, WRONG)
The Internet is a tool like other business. You would not
open a store in the desert and expect to be rich if no one
can find you.
Electronic commerce is a very powerful tool. And many companies
abuse its premise. At the same time many companies, especially
small businesses ignore the power of ecommerce. Pretend
we are a supplier of envelopes. At the very least, we could
use some type of ecommerce to improve our company.
For example, we could make it easier
for suppliers to order and track supplies. We could even
use the tools of ecommerce to generate purchase orders filled
out with the correct information we need. This would save
our staff and the clients time. It also would ensure the
format of each purchase order is the way it should be.
Any company should at the very least use ecommerce to display
their most current inventories, pricing and current specials.
Just remember all types of ecommerce
need to be designed from the beginning with the intention
of saving money and improving sales. The biggest mistake
of failed dot coms is they try to exploit ecommerce to bring
new sales without first looking at themselves and how their
business is operated.
You do not need to necessarily increase sales to save money
or improve operations. But usually operating more productively
results in more satisfied customers which leads to new business.
Contact us today for a free estimate on how a powerful ecommerce
solution can save you money and improve your operations.
Contact us today about an affordable
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